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Case study

DEXOL®

We created a modern platform that organises the extensive Mobil oil and lubricant offer while connecting commerce with technical knowledge and professional advice.

A technical offer presented with clarity

DEXOL serves automotive, heavy transport and industrial audiences, so the website needed to support distinct customer groups without oversimplifying a specialist offer. Its structure guides people through applications, products, services and the technical resources required to make an informed decision.

The visual system emphasises Mobil authorisation, company experience and a technology focused character. Passenger vehicle oils, heavy vehicle products and industrial lubricants form clear areas, each with its own context and room for catalogue development.

2026

Services

    • Founder & CEO

      Adrian Koziński
    • Co-funder / Translator

      Łukasz Bielamowicz
    • Director of Branding

      Aleksandra Bubicz
    • Director of SEO

      Dawid Glura
    • Digital Marketing Manager

      Natalia Banasiak
    • Visual Communication Designer

      Jakub Zalewski
    • UX/UI Designer

      Oleksandr Melnyk
    • Specialist

      PAR HOUSE Agency

    The service connects product presentation with practical support. Visitors can use the oil selection journey, access product and safety documentation, explore training and technical analysis services, or request a call. An online order route shortens the path for customers who already understand their requirements.

    Content architecture supports visibility for individual categories, services and technical needs. The website therefore builds recognition while also answering specific searches related to applications and documentation.

    Technology ready for offer development

    Manageable sections allow the team to expand products, news and resources without rebuilding the website. Responsive layouts organise a large amount of information on mobile devices, while optimised media and code structure support performance.

    The result is a B2B platform that goes beyond a simple product catalogue. It presents DEXOL as a technical partner, connects products with expertise and guides customers towards the right solution, conversation or order.

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