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Assigning SKUs and EANs at the touch of a button
Learn how assigning SKUs and EANs at the touch of a button can streamline product management in your online store. Sign up for our newsletter to stay up to date on best practices in digital marketing!

Automatic removal of images and products not associated with BaseLinker
Learn how automatic deletion of images and products not associated with BaseLinker can optimize storage space and improve the performance of your online store. Sign up for our newsletter to stay up to date on best practices in digital marketing!

European Accessibility Act for online stores
An accessible store enables navigation, product information, forms and purchasing for people using different assistive technologies.

Consent Mode and GA4: measurement that respects consent
Measurement should reflect user choice, initialise consent correctly and separate analytics data from advertising data.

WordPress security: passkeys, MFA and WAF
WordPress security requires updates, restricted accounts, additional authentication, traffic protection and verified recovery copies.

First party data and Server Side Tagging
First party data and a controlled server layer improve measurement governance but do not replace lawful basis, consent and data minimisation.

AI agents in business process automation
An agent can execute a multi step process when the company clearly defines the goal, tools, data, limits and approval points.

AI Act and transparency of AI generated content
Companies using AI should inventory use cases, assess risk and correctly inform users about selected interactions and synthetic content.